Last updated: May 15, 2025
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Overview
Synthesia is a cutting-edge AI tool that enables you to create professional videos from plain text. You choose a realistic AI avatar to present your script and Synthesia produces a video of that avatar speaking your content with natural expressions and lip-sync. Ideal for training, marketing, and content localization.
Key Features
✦ Diverse AI Avatars: 230+ avatars with customization options.
✦ Multi-Language & Accents: Supports 120+ languages and realistic accents.
✦ Custom Avatar Creation: Make a digital clone of a real person.
✦ Template & Slide Support: Build dynamic, presentation-like videos.
✦ Media Integration: Add music, slides, or video cutaways.
✦ Collaborative Editing: Cloud-based studio with team collaboration features.
Advantages
🟩 No Filming Required: Replace traditional video production with AI avatars.
🟩 Fast Turnaround: Create and update videos quickly.
🟩 Scalable Localization: Easily translate and reproduce in different languages.
🟩 Consistent Delivery: Same delivery quality every time.
🟩 Editable Anytime: Revise content by editing text only.
🟩 Visually Engaging: Human-like avatars increase viewer connection.
Limitations
🟥 Lifelike but Not Human: Avatars can feel artificial in emotionally complex scenes.
🟥 High Volume Costs: Scaling production increases subscription and avatar costs.
🟥 Limited Movements: Avatars have basic camera-facing gestures only.
🟥 Script-Driven: Output quality depends on well-crafted scripts.
🟥 Uniform Voice Tones: Voices are neutral, may lack expressive variation.
Use Cases
➤ Employee Training: Scalable onboarding and compliance videos.
➤ Marketing Videos: Multilingual how-to or product videos.
➤ Personalized Outreach: Custom avatar messages to prospects.
➤ Online Course Creation: Dynamic explainer videos for lessons.
Pricing Details
Synthesia operates on a subscription model with plans tailored for different user needs:
⭘ Personal Plan (e.g., ~$22-$30/month): Designed for individual creators, this plan includes a set number of video minutes per month (e.g., 10 minutes), access to a range of stock AI avatars and voices, and standard video creation features.
⭘ Starter Plan (e.g., ~$67/user/month billed annually): Aimed at small teams, offering more video minutes (e.g., 30 minutes/seat), team collaboration features, and access to more premium avatars.
⭘ Creator Plan (e.g., ~$127/user/month billed annually): Provides a higher allocation of video minutes (e.g., 60 minutes/seat), premium features like custom brand templates, and more advanced avatar options.
⭘ Enterprise Plan (Custom Pricing): For large organizations, this plan offers custom video minutes, advanced features like full voice cloning, premium integrations, enterprise-grade security (SOC 2 Type II), and dedicated support.
(Note: Pricing is often per user ("seat") and based on the number of video minutes generated per month. Specifics should be verified on their official pricing page as plans and features evolve.)
Summary
Synthesia enables fast, scalable video creation with realistic AI avatars, making it ideal for teams producing e-learning, product walkthroughs, and localized content without cameras or studios.
Released Dates
2025
Mar – Introduced "Expressive Gestures," allowing AI avatars to perform actions like waving and pointing for more dynamic presentations.
2024
Dec – Launched full "AI Script Assistant," enabling users to generate complete video scripts from a simple prompt.
Sep – Introduced AI-powered "Video Assistant," allowing users to edit video elements like backgrounds and avatar placement using text commands.
2023
Jun – Voice Cloning feature was made generally available, allowing users to create a digital replica of their own voice.
Mar – "Expressive Avatars" were launched, featuring more natural body movement and facial expressions.
2022
Apr – Synthesia officially launched its AI video generator out of beta with a library of stock avatars and voices.
2017-2021
Founded in 2017, the company spent several years in research and development, building its core AI video synthesis technology.
