Last updated: May 20, 2025
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Overview
Frase.io is an AI-powered platform designed to help content marketers and SEO specialists research, write, and optimize content more efficiently. It uses AI to identify user questions, analyze top-ranking content, and generate detailed content briefs. Frase also offers an AI writer to help draft content and tools to optimize existing articles for better search performance, aiming to streamline the entire content lifecycle.
Key Features
✦ AI Content Briefs: Generates detailed briefs from top SERP results, including topics, questions, and headers.
✦ AI Content Writer: Assists in drafting content sections based on research and outlines.
✦ Content Optimization: Scores content against competitors and suggests improvements for keywords and topics.
✦ Question Research: Identifies questions users are asking across Google, Quora, Reddit.
✦ Google Search Console Integration: Imports data to identify content decay and optimization opportunities.
Advantages
🟩 Comprehensive Research: Quickly gathers and organizes information from top SERPs.
🟩 Efficient Brief Creation: Saves hours on manual content brief generation.
🟩 Improved SEO Performance: Helps create content that is more likely to rank.
🟩 Streamlined Workflow: Combines research, writing, and optimization in one platform.
Limitations
🟥 AI Writer Quality: AI-generated text may still require significant human editing for quality and nuance.
🟥 Learning Curve: Can take time to master all features and data interpretation.
🟥 Keyword Focus: Primarily focuses on on-page and content factors, less on technical or off-page SEO.
🟥 Credit System: Some plans have credit limits for AI writing or document creation.
Use Cases
➤ SEO Content Writing: Creating new blog posts and articles optimized for target keywords.
➤ Content Refreshing: Updating existing content to improve rankings and relevance.
➤ Competitor Analysis: Understanding top-ranking content strategies.
➤ Topic Ideation: Finding relevant topics and questions to address.
Pricing Details
Frase operates on a subscription model with tiers based on the number of articles and user seats. An AI writer add-on is required for extensive use.
⭘ Solo Plan (e.g., ~$14.99/month): For individuals, allowing a limited number of new articles to be written or optimized per month (e.g., 10 articles).
⭘ Basic Plan (e.g., ~$44.99/month): Offers a higher limit of articles per month (e.g., 30 articles) and is suitable for small businesses or prolific writers.
⭘ Team Plan (e.g., ~$114.99/month): Includes a high article limit (e.g., unlimited), 3 user seats (with the option to add more), and team collaboration features.
⭘ Pro AI Add-On (e.g., ~$35/month): This is a crucial add-on for any plan that unlocks unlimited AI-generated words using Frase's AI writer. Without it, AI writing capabilities are very limited.
(Note: A 5-day money-back guarantee is often mentioned. Pricing is subject to change.)
Summary
Frase.io is an AI-powered platform for SEO content creation, helping users research topics, generate detailed briefs, write optimized articles, and improve search rankings through data-driven insights.
Released Dates
2024
Nov – Frase was acquired by Copysmith, with plans to integrate both platforms' technologies for a comprehensive content and SEO suite.
2023
Apr – Major update to the AI Writer, incorporating more advanced language models for higher-quality drafts and outlines.
2021
Oct – The "Pro AI Add-On" was introduced, providing unlimited AI-generated content credits for users.
Feb – Frase launched its AI Writer, expanding from a content research and optimization tool into a full-fledged AI writing assistant.
2019
Frase was launched, initially focused on its "Content Brief" and "Content Optimization" tools that used AI to analyze top search results and help writers create comprehensive, SEO-friendly content.
